I’ve recently started my internship, for my master in Strategic Management. I’ve always been interested in web 2.0 tools myself and the possibilities they bring for businesses. So doing my research on Enterprise 2.0 was quite an obvious choice.
You could call Enterprise 2.0 the application of Web 2.0 tools (wikis, blogs and social communities like Facebook and Twitter, etc) to the business environment, but then you would do it short. Using these tools in an open, fun and uncontrolled way like on Twitter and Facebook is just different from trying to get an organization to work with them. It is still possible to have the same advantages and ways of using it however, in my opinion. Just don’t expect the adoption process to be like that of Twitter for instance where the system is opened and people just wander in. Also don’t expect everyone in the organization to join in and participate in the same way. Not all people with internet access are using Twitter and not all Twitter users are equally active.
For my research I will try to connect organizational performance with the implementation of an Enterprise 2.0 platform. I am an intern of two companies. One is Nexocial, a software development company which has also built the nPad, an iPad rival for businesses. Their Enterprise 2.0 platform is called Revolution, more on that later in a new post. The other company is a large bank/insurance company, of which I can’t disclose the name. Nexocial will do a pilot of Revolution at the bank. We will have four pilot groups of about 500 people in total. It will be my task and my research objective to determine what strategic organizational goals can be supported by this platform and whether or not it actually does.
During this research I will search for the small but existing body of knowledge on Enterprise 2.0 and add some of my own insights. I will use this blog to share this information with the world but also to ask for input on the best ways to measure success in Enterprise 2.0 implementation and sources of knowledge on this subject. So please comment for to give your input or subscribe to this blog via RSS, Twitter or our Facebook page.
